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If you want to understand how your department is perceived, trusted, and remembered in your community and beyond, there’s no mystery involved. OS Media was created by, and serves, professional public safety agencies. You don’t need a crystal ball. You don't need fancy analytics software (but it does help). You really just need to be present where your community already is. ..online. Not chasing viral moments. Not dancing or lip syncing for likes. But deliberately watching pa

Public officials are held to a higher standard than private business owners, and every action you take on your department’s social media can have real First Amendment implications. Before you block or delete a comment, make sure you understand the legal boundaries and best practices that protect both your agency and your community.

Greetings, Chiefs, Sheriffs, and PIOs! Social media isn’t just for TikTok dances and cat videos—it’s a digital battlefield for positive reputation, community engagement, and especially recruitment. To stay ahead this year, your agency needs to understand these key trends. Buckle up; it’s going to be an informative ride…no meme required.

This is National Police Week where we honor our fallen and support our survivors. Because of that, I figured this would be the perfect time to share this story. I’ve written about this before, and I will again because it is an amazing story that came from the ashes of an unspeakable tragedy.

Authenticity breeds trust - Being your true self in networking is key to building strong, lasting relationships.

It’s hard to quantify ROI on truly organic, brand-centered social media growth. It takes time and people aren’t dumb, they can sense when...