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Public officials are held to a higher standard than private business owners, and every action you take on your department’s social media can have real First Amendment implications. Before you block or delete a comment, make sure you understand the legal boundaries and best practices that protect both your agency and your community.

Greetings, Chiefs, Sheriffs, and PIOs! Social media isn’t just for TikTok dances and cat videos—it’s a digital battlefield for positive reputation, community engagement, and especially recruitment. To stay ahead this year, your agency needs to understand these key trends. Buckle up; it’s going to be an informative ride…no meme required.